Priyanka Chopra's Anomaly surpasses Kylie and Selena's beauty brand
Entertainment
Anomaly stands in second place with a revenue of £429.9 million.
NEW YORK (Web Desk) - The hair care brand Anomaly by Priyanka Chopra has secured the second spot in the list of wealthiest celebrity beauty brands of 2023, according to a recent report by UK-based beauty comparison platform Cosmetify.
The brand has surpassed the profit of the beauty brand of Kylie Cosmetics by US reality TV star Kylie Jenner and Rare Beauty by singer Selena Gomez. Fenty Beauty, the makeup line by American popstar Rihanna secures the top position in the list with revenue of £477.2 million.
Anomaly stands in second place with a revenue of £429.9 million, while Kylie Cosmetics is in third position with £301.4 million. In fourth and fifth positions are R.E.M. Beauty by singer Ariana Grande with £70.3 million and Rare Beauty by Selena Gomez with £50.2 million in revenue, respectively.
According to the recent report, revenue is considered the most crucial measure of success for a brand. Therefore, the report highlighted the wealthiest celebrity beauty brands based on their most recent annual revenue. It covers everything from the most Googled to the wealthiest celebrity beauty brands this year.
In 2022, Chopra launched her hair care brand and spoke about her journey to becoming a beauty entrepreneur in an interview stating, "I've just recently taken to the business side of both the beauty and entertainment industries. That made me realise the difference between sitting in the stylist's chair and using a bunch of products, to actually having a say in the products going into my hair."
