LOS ANGELES (AP) – The hardest movie ticket to get this weekend was for a film audiences have been able to watch at home for years: Christopher Nolan’s “Interstellar.”
The science fiction epic starring Matthew McConaughey and Anne Hathaway earned $4.5 million from only 166 screens in the U.S. and Canada. Its 70mm IMAX film presentations sold out in minutes, leaving theaters scrambling to add more and people paying up to $300 on the re-sale market. Those 10 film screens alone had a staggering $70,000 per theater average, one of the highest of the year and usually the bragging rights of acclaimed arthouse movies playing on only four screens.
Ten years after “Interstellar” was given a film release as a special exception at time when its studio, Paramount, was committing to a digital future, film is not only back but driving audiences to theaters.
“I was just so gratified by the response,” Nolan said in an exclusive interview with The Associated Press. “It’s really thrilling when people respond to your work at any point. But 10 years later, to have new audiences coming and experiencing it in the way that we’d originally intended it on the big IMAX screens and in particular on those IMAX film prints? It’s really rewarding to see that it continues to have a life.”
How Nolan fought for film and the re-release
“Interstellar” had been a labor of love, with Nolan fighting against the tides of a changing industry to use film, certain of its value. Like McConaughey’s Cooper, an astronaut clinging to skills that were all but obsolete in his dust bowl reality, “Interstellar” was made by a celluloid-loving filmmaker when the format was least valued.
“Celluloid film was very threatened. Digital was taking over everything,” Nolan said. “We put an enormous amount of work and effort into the IMAX 70mm film format release at the time feeling like we didn’t know how much longer we’d be able to do that.”
During its time, “Interstellar” was received warmly and an unambiguous success, but it also had its detractors. Its five Oscar nominations and win were all for crafts. And yet in the decade since, “Interstellar” has become beloved, a true classic.
Nolan observed that it was the film that people kept wanting to talk about, telling him what it meant to them and asking if it was ever going to be re-released. Those grand emotions and sentimental themes of love, family and exploration that were a liability with some are now its most cherished qualities.
“We saw this coming from the beginning,” IMAX CEO Rich Gelfond said. “It reminded us in a small way of the frenzy around ‘Oppenheimer.’ But the result is far beyond our expectations.” “Interstellar” is now the ninth highest-grossing IMAX release of all time and is closing in on eight (currently occupied by “The Last Jedi.”) The company is currently exploring options for re-releases in different territories.