India launches its first AI news anchor, showcasing potential of AI
Technology
India launches its first AI news anchor, showcasing potential of AI
(Web Desk) - Indian media group, India Today, has launched its first AI-powered female anchor named "Sana". The announcement was made by Kalli Purie, the Vice Chairperson of the India Today Group, during the India Today Conclave 2023.
Sana is an AI bot who can speak multiple languages and will provide daily news updates in various languages numerous times a day.
Additionally, Sana will host a new show where she will discuss and clarify specific topics daily and interact with the audience, allowing them to ask questions.
The use of AI-powered bots in news anchoring is becoming increasingly popular due to their numerous benefits. AI bots can work tirelessly, do not require breaks, and provide quick and efficient news updates to the audience.
They can also provide multiple language options, especially for diverse audiences.
This move in mainstream media is aimed at achieving more efficiency and reducing the workforce while still providing high-quality news updates.
Introducing the first female AI anchor is a significant step in the media world, showcasing the potential of AI in news anchoring.
While some may view this as a setback for human anchors, Kalli Purie emphasized that Sana will not replace human anchors but will work alongside them.
The company will be providing a human surrogate editor for Sana and is planning to hire more human editors soon. The Vice Chairperson positively views integrating AI and humans, acknowledging that the future is "fascinating and frightening."
This announcement by India Today comes after China launched its first AI news anchor back in 2018, which was well-received by the audience. It remains to be seen how the Indian audience will respond to Sana and whether this move will inspire other media groups to follow suit.
