Taylor Swift to develop mobile game with Glu Mobile
The game is slated for release in late-2016 and that it is a "multi-year partnership."
(Reuters) - Grammy-award winning pop star Taylor Swift is making her first foray into the world of mobile gaming by partnering with Glu Mobile Inc to develop a new game, the company said on Wednesday.
Glu Mobile did not provide further details on the game or Swift s involvement, except that the game was slated for release in late-2016 and that it was a "multi-year partnership."
Glu Mobile, the company behind the popular "Kim Kardashian: Hollywood game", has focused on signing up global stars with a large social media following to make personalized mobile games.
Swift has nearly 71 million followers on Twitter, while more than 74 million people like the "Blank Space" singer s Facebook page.
"We realize that Taylor and her global fan base expect a new and highly differentiated mobile gaming experience," Niccolo de Masi, Glu Mobile s chief executive, said in a statement.
Glu Mobile s list of celebrities include "Anaconda" rapper Nicki Minaj and action star Jason Statham. Last month, the company signed up celebrity chef Gordon Ramsay.
Glu Mobile s shares rose 22 percent to $2.52 in extended trading on Wednesday after the company also reported better-than-expected fourth-quarter revenue.
