'Fake covers' in the TIME of Trump

(Web Desk) - One of the most prestigious magazines in the world, Time, has featured many iconic people, events and historical moments on its front page. Recently Donald Trump’s resorts were reported to have frames of him posing on Time magazine’s front cover with catchy captions.

According to the Time magazine, however, the frame is not genuine.

Magazine covers hang on a wall at the Trump National Doral golf shop. Photo: Angel Valentin for The Washington Post

Washington Post’s David Fahrenthold writes on the discovery of Trump’s display of fake magazine cover photos across his gulf course. But, according to CNN, Fahrenthold has reported that two of Trump’s golf clubs have since then taken down the cover photo frames. This framed copy looked almost as real as any of the original Time magazine published covers, with the prominent Time nameplate, a picture of Trump looking straight and stern crossed arms and wearing a red tie, black suit. The cover has two captions in red: “Donald Trump: The ‘Apprentice’ is a television smash!”, “TRUMP IS HITTING ON ALL FRONTS . . . EVEN TV!”

Another one! Reader J.P. Newport took this at @realDonaldTrump club in Hudson Valley, NY during a tournament last yr. Anybody else seen it? pic.twitter.com/hoX1VIuQ2i

— David Fahrenthold (@Fahrenthold) June 28, 2017

 Here s everywhere we ve found the fake @time cover showing @realDonaldTrump, so far. Keep tips coming! pic.twitter.com/T0WMkQUOUE

— David Fahrenthold (@Fahrenthold) June 28, 2017

Dating March 1, 2009 — this magazine cover has a depiction of Trump’s inspiring pre-presidential career as a business man and as a reality TV star. According to the Post, Trump’s proud looking picture had been put up in at least four of his golf clubs.  But neither was he on the cover issue of Time, year 2009, nor was the date mentioned on the framed picture genuine.

“I can confirm that this is not a real TIME cover,” Kerri Chyka, a spokeswoman for Time Inc., wrote in an email to The Washington Post.

No official statement was given by the White House regarding the pictures displayed in different locations of Trump clubs. In an email, White House spokeswoman Sarah Huckbee Sanders stated: “We couldn’t comment on the decor at Trump Golf clubs one way or another.” She also declined to answer whether President Trump was aware the picture was real or fake.

Time’s creative director D.W.Pine who has designed more than 400 covers for the magazine, writes extensively on the painstaking details and careful measures taken on how Time magazine’s cover appears. He compares side by side, both the fake and the genuine cover photo of Donald Trump, the fake one he says has TIME written on the front which depicts as devil’s horns, whilst the real TIME’s cover has the logo at the back of the picture. There is more extensive explanation on the image, topography and the captions used in the cover, with fewer exclamation marks and instead of making it look like a poster, the mission is to create a cover that looks simple, genuine with impactful message. He points out that the magazine sometimes uses small captions, punctuation with emphasis that can send a strong message but as seen on the fake cover, there are four exclamation marks which do not resonate with the front captions used in the magazine covers.

Fake cover hanging in one of Trump s golf courses. First TIME cover featuring candidate Trump from Aug. 31, 2015 (Photo: TIME )

According to Pine, the most iconic part of the magazine cover is its red border, but most of the fake covers do include that, although in the picture that went viral after being reported as fake, has a thinner red border. The red border of Time first appeared in the year 1927. The imitated red borders usually do not include the thin white border that separates the red from the image in the cover.

He also conncludes that if readers are not sure if a cover is real or not, they can check it on TIME vault, where every published TIME cover is on display.