President Alvi calls for raising awareness about breast cancer
Pakistan
President Alvi calls for raising awareness about breast cancer
ISLAMABAD (APP) - President Dr Arif Alvi on Thursday called for collaborative efforts by public and private sectors to create awareness about breast cancer, especially during the month of October, besides providing support to those affected by the disease.
The president made these remarks during a meeting with a delegation from Siemens Healthineers in Pakistan. Siemens Healthineers CEO Khurram Jameel and the First Lady Begum Samina Alvi attended the meeting virtually.
The president said that media and other relevant stakeholders should join hands in the breast cancer awareness campaign and encourage women to engage in regular self examinations, and seek timely medical guidance for an early diagnosis of this life-threatening ailment.
During the meeting, President Alvi highlighted the potential of digital technologies in addressing healthcare challenges, particularly in enhancing awareness, improving healthcare accessibility and raising the quality of care while minimising the costs associated with it.
He underscored the importance of early screenings, self examinations, and improved medical services.
The president also underlined the pivotal role that private sector partners could play in raising awareness through media campaigns, standee displays in hospitals and public areas, distribution of pamphlets, and organising educational workshops and seminars in women’s educational institutions. He also called for organising breast cancer awareness events during the ongoing month of October.
President Alvi commended the role of the Pakistan Telecommunication Authority (PTA) and telecom companies, who had initiated a call-caution tone from October 1 on the advice of the Presidency urging women to conduct self examinations and seek medical advice if they noticed any unusual growth.
He said that spreading the message of self examination for early breast cancer detection should not be regarded as taboo.
He called on media houses to broadcast/telecast messages regarding the significance of self examination during their morning shows and talk shows, as well as in public service announcements to create awareness about the disease.
The president emphasised that increased awareness could lead to significant cost savings, given the expenses associated with treatment at the later stages of breast cancer.
The CEO of Siemens Healthineers pledged his company’s support for the breast cancer campaign on the occasion.
During the meeting, it was highlighted that Pakistan had one of the highest mortality rates due to breast cancer in Asia, with approximately 90,000 cases diagnosed annually.
Early detection and proper treatment could potentially save numerous lives, as over 90 percent of the breast cancer cases could be successfully treated, if detected at an early stage.
