ICC reveals 'Navarasa' logo for World Cup 2023
Cricket
ICC reveals 'Navarasa' logo for World Cup 2023
LAHORE (Web Desk) – The International Cricket Council (ICC) revealed the logo of ICC World Cup 2023 in India.
According to press release issued by the ICC, "The brand identity has been developed in connection with the Navarasa, a term used in Indian theatre, which represents the nine emotions fans experience during the tournament. "The identity also celebrates the 12-year anniversary of India’s triumph at the 2011 ICC Cricket World Cup.
— ICC (@ICC) April 2, 2023
"The Navarasa has been reimagined in a cricketing context, using symbols and colour to depict the various emotions fans feel while living the drama and excitement of a World Cup cricket match. The rich history of the Men’s Cricket World Cup will induce so many emotions in fans all around the world, stated the press release.
As per the ICC, "The nine emotions in the CWC23 Navarasa are joy, power, anguish, respect, pride, bravery, glory, wonder, and passion, which perfectly represent the reactions that a Men’s Cricket World Cup evokes."
