Pak v India: Most watched match of ICC World Cup 2019
Fans watching the 2019 edition compared to the ICC World Cup 2015 in Pakistan increased by 37%.
LAHORE (Dunya News) - The International Cricket Council (ICC) on Monday revealed the viewership details of the ICC World Cup 2019, including India-Pakistan match garnering around 273 million viewers.
According to ICC, the most watched match of the ICC Men’s Cricket World Cup 2019 globally was India against Pakistan with 273 million unique viewers tuning into linear TV coverage with over another 50 million digital-only viewers.
There were more fans watching the 2019 edition compared to the ICC Cricket World Cup 2015 in Pakistan with a 37% increase.
The most watched match in India was India against Pakistan which had a unique TV audience of 233 million from the 273 million unique viewers that had tuned in globally. The tournament reach within India was 545 million across TV and digital platforms.
The ICC Men’s Cricket World Cup 2019 was the most watched ICC event ever, with a global cumulative average audience of 1.6 billion for live coverage, a 38% increase over the 2015 edition and a unique broadcast audience of 706 million viewers, demonstrating the phenomenal reach and power of live cricket around the world.
The event also recorded a 42% increase in average time watched per unique viewer in comparison to the 2015 Men’s Cricket World Cup.
Fans watched the ICC Men’s Cricket World Cup for a longer amount of time than ever before, with the event amassing a record 13.7 billion global viewing hours. This is a record for an ICC event, seeing an 18% increase from the 2011 Cricket World Cup and 72% increase from the 2015 event.
