Football: Liverpool announce record New Balance kit deal
In 2012 Liverpool signed a six-year deal worth $38.1 million.
LONDON (AFP) - Premier League giants Liverpool on Thursday announced that they have agreed the biggest kit supplier deal in their history with American sportswear manufacturer New Balance.
In 2012 Liverpool signed a six-year deal worth $38.1 million (33.4 million euros) a season with Warrior Sports, whose parent company is New Balance.
Their kits will be made by New Balance from next season onwards in a deal reportedly worth up to $457 million (EUR400m)).
"We are thrilled to announce this partnership with one of the world s leading sportswear brands, which is a record-breaking deal for the club," said Liverpool s chief commercial officer Billy Hogan in a statement.
"Like Liverpool FC, New Balance has over 100 years of heritage and a global footprint and they have a presence in many countries across the world, which will all feature LFC kit."
