Meta cannot run ads based on personal data, EU privacy watchdog rules
Technology
Meta cannot run ads based on personal data, EU privacy watchdog rules
BRUSSELS (Reuters) - Meta (META.O) cannot run advertising based on personal data and will need users consent to do so, according to a confidential EU privacy watchdog decision, a person familiar with matter said on Tuesday.
The Irish privacy regulator, which will issue the final decision, has been given a month by EU privacy watchdog the European Data Protection Board to do so. Its decision is likely to include hefty fines, the person said.
