Microsoft to pass Yahoo in ad revenues: survey
The total market for digital ads is expected to grow by 16.7 percent to $140 billion.
NEW YORK (AFP) - Microsoft is expected to overtake Yahoo for the first time in digital advertising revenues, a research firm said Tuesday.
The survey by eMarketer represents a setback for Yahoo s effort to return to its glory days as an Internet pioneer.
The report said Google will extend its domination of the global digital ad market this year, with a 31.45 percent market share, while Facebook will see its share grow to 7.79 percent.
Yahoo s ad revenues will increase by around 2.7 percent to $3.53 billion, but its growth will be slower than the rest of the fast-growing sector, eMarketer said.
Microsoft meanwhile is expected to see 20 percent growth in ad revenues to $3.56 billion, for a 2.54 percent market share.
The total market for digital ads is expected to grow by 16.7 percent to $140 billion, the survey said. Facebook and Twitter are expected to see the fastest growth, eMarketer said, although Twitter s market share will remain below one percent.
The news comes with Yahoo set to report quarterly results, two years into the reorganization launched by chief executive Marissa Mayer.
