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Google to include people's Gmail in search results

Dunya News

Google has been trying to adapt by building more services and plugging them into its search engine.

Google is creating an information bridge between its influential Internet search engine and its widely used Gmail service in its latest attempt to deliver more personal responses more quickly.The experimental feature will enable Googles search engine to mine the correspondence stored within a users Gmail account for any data tied to a search request. For example, a query containing the word Amazon would pull emails with shipping information sent by the online retailer.Such Gmail results will typically be shown to the right of the main results, though in some instances, the top of the search page will highlight an answer extracted directly from an email. For example, the request my flight will show specific airline information imported from Gmail. Something similar could eventually happen when searching for a restaurant reservation or tickets to a concert.Although Google has a commanding lead in Internet search, it remains worried about the threat posed by social networking services such as Facebook Inc. As social networks have made it easier to share information online, the Web is starting to revolve more around people than the keywords and links that Googles search engine.Blending email information into general search results could raise privacy worries. Google is trying to mitigate that by showing Gmail results in a collapsed format that users must open to see the details. For now, users must sign up to participate.Google Inc. ran into trouble over privacy in 2010 when it tapped the personal contact information within Gmail accounts to build a social networking service called Buzz. Google set up Buzz in a way that caused many users to inadvertently expose personal data from Gmail. An uproar culminated in a Federal Trade Commission settlement requiring the company to improve its privacy controls and undergo audits for 20 years.