More bling for your ring with solid gold phone

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More bling for your ring with solid gold phone

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Denmark prepares a mobile phone made by solid gold.

14 September,2011 06:27 pm

Danish retailer Aesir said it hopes to sell its $57,400 (36,341 pound), limited-edition 18-carat gold phones to Moscow’s fashion-forward elite. The phone, which took three years to develop, is “not a play thing,” company founder Thomas Jensen said, sipping a gin and tonic on the roof top of one of Moscows premier hotels.Jensen said, “It features no extra applications like email, games, camera or GPS navigation, but its target clients are the ultra-wealthy, who have staff to manage their calendars and chauffeur them around town. “It’s a collector’s item. People are used to collecting, say, watches, while designer phones is a practically empty niche.”The firm says it will design a new phone every 18 months and produce no more than 5,000 of its classic model, sold for 42,000 euros (36,497 pounds) in gold and 7,250 euros in stainless steel.