Just Eat partners with Rokt for AI-enhanced advertising on its platforms
Technology
Just Eat partners with Rokt for AI-enhanced advertising on its platforms
(Reuters) - Food delivery company Just Eat Takeaway is partnering with e-commerce firm Rokt to use its AI technology to enhance post-purchase advertisements on Just Eat's apps and websites, they said on Wednesday.
The new partnership will enable advertisers in the Rokt Ads network to offer tailored messages to Just Eat's 82 million customers, the companies said in a joint statement.
Meal delivery firms are exploring new ways to boost revenue streams after the pandemic-driven boom waned, including broadening their offering to retail stores, introducing more advertising, and implementing AI solutions to improve delivery logistics.
Under the agreement, advertisers within the Rokt network will be able to show targeted messages to customers while they confirm or track their orders on Just Eat Takeaway's platforms.
Just Eat operates in 19 countries, including Britain, the US and Germany through its local brands.
Reuters contacted Just Eat, but it declined to share financial or contractual details. Rokt could not be immediately reached for comment.
