Air India unveils new logo in rebranding push under Tata Group

Air India unveils new logo in rebranding push under Tata Group

Technology

Air India unveils new logo in rebranding push under Tata Group

NEW DELHI/BENGALURU (Reuters) - Tata Group on Thursday unveiled a new logo, branding and plane livery for Air India as part of a multi-million dollar transformation of the former state-run carrier.

The airline's new logo includes a modern design with golden, red and purple colours. It will replace the old logo of a red swan and orange spokes inside the swan, inspired by the Ashoka Chakra.