Air India unveils new logo in rebranding push under Tata Group
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Technology
Air India unveils new logo in rebranding push under Tata Group
NEW DELHI/BENGALURU (Reuters) - Tata Group on Thursday unveiled a new logo, branding and plane livery for Air India as part of a multi-million dollar transformation of the former state-run carrier.
The airline's new logo includes a modern design with golden, red and purple colours. It will replace the old logo of a red swan and orange spokes inside the swan, inspired by the Ashoka Chakra.