LG beats rivals in race to sell new OLED TVs

LG beats rivals in race to sell new OLED TVs
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Summary LG will begin delivering the 55-inch OLED TVs next month for $10,335 in its home market.


SEOUL:  LG Electronics says customers are pre-ordering big-screen TVs that offer sharper and clear images using advanced technology.

 

The South Korean company said Wednesday it will begin delivering the 55-inch OLED TVs next month for $10,335 in its home market.

 

TVs using OLEDs, short for organic light-emitting diodes, feature images with enhanced clarity and a sharper color contrast than liquid crystal display TVs. LG s OLED TVs are wafer-thin at 4 millimeters.

 

LG and rival Samsung Electronics touted OLEDs as the future display for next-generation TVs. But both have failed to deliver them to the market in the fourth quarter of 2012 as promised due to manufacturing challenges.

 

Sony and Panasonic announced a partnership last year to catch up with Korean rivals and jointly produce OLED panels for large televisions. 

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