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Summary
Sania Mirza seems to be losing her brand value just ahead of her marriage with former Pakistan cricket captain Shoaib Malik, with Cadbury Bournvita deciding not to renew its contract with the countrys top female tennis player. Our contract with Sania Mirza was signed for a period of one year that expired last month and we do not intend to renew the contract, a Cadbury India spokesman said. He, however, refused to cite any particular reason for the confectionery makers decision. The wedding between two national sports players of the not-so-friendly neighbours.The only Indian tennis star and sportswoman to command Rs 1-2 crore per endorsement was already struggling with her brand image when her wedding was announced, with the number of brands she representing falling along her tennis ranking. In 2005-06 when she was at the peak of her career with a world ranking of 77, the tennis star had bagged big endorsers with the likes of Tata Indicom, Hyundai Getz, Lotto Sport Italia, Sprite, GVK Industries, Sahara India, Atlas Cycles and Tata Tea.
