Pakistanis fancy physical appearance than mental well-being: Ipsos
Pakistan
Ipsos interviewed a total of 48,541 people of age above 16
KARACHI (Web Desk) – Ipsos has conducted a survey in which Pakistan ranks highest in spending more on branded items rather than focusing on their mental well-being. The report says 70 percent of Pakistanis prefer being brand conscious, spending more on renowned costly items.
“This in effect has caused growth in brands across categories,” said a global trends survey report released by international insights firm Ipsos.
According to a country-specific survey data analysis with respect to global, regional and emerging markets’ trends, Ipsos’ key insights showed Pakistan is “at the sharp end of the global climate crisis”. Pakistanis were in the middle of the global rankings before the floods hit the country last year. But views are changing post-floods, especially among the young, the survey said.
Ipsos interviewed a total of 48,541 people of age above 16 in a span between September and November 2022. The survey was carried out online and was carried out over the telephone in Pakistan and Kenya.
The report said mental well-being is secondary to physical well-being for most Pakistanis. People in only 11 of the 50 countries prioritised physical health over mental well-being and Pakistan is one of them.
Ipsos report called Pakistan “home of data apathy”. Unlike majority trend globally, Pakistanis are not concerned about their privacy or organisations and/or government keeping track of them. However, Pakistan is also in the top five countries that are concerned about technology as they also feel that “technical progress is destroying our lives”.
Pakistanis are ranked the lowest in consumption of various forms of arts amongst the 50 countries and report far lower engagement in fun, sports and other leisure activities more likely considered to be ‘idlers’.
People have more trust in business leaders than government officials, which is in line with a broader trend in all emerging markets.
Pakistanis’ attitudes to gender were also found to be “far from the global average” as about 85 percent of the Pakistanis agree on the old school of thought that says women’s role is to be good mothers and wives.
The survey further revealed that eight out of 10 Pakistanis want a “Puraana” Pakistan as about 83 percent of the people want the country to be the way it was before and around 78 percent of the people said they would like to grow up in the times in which their parents did if they were given a choice.
Despite the fact that an alarming number of people (86 percent) feel that the country is on the wrong path and say that they are not happy (75 percent), more than half of them (53 percent) are “still optimistic” about the country’s future. The survey said Pakistan was the fifth most optimistic country in the world.
