Summary Around 400 cakes specially designed for the movie will be given to the film fraternity on May 3.
MUMBAI (Web Desk) - By now, we all know that the film Bombay Talkies marks the celebration of 100 years of cinema.
The film that consists of four short stories directed by Anurag Kashyap, Dibakar Banerjee, Zoya Akhtar and Karan Johar has been making news ever since its announcement. Now we hear that the makers of the film have come up with a new innovative way of promoting the film.
Apparently, the makers have decided that during the release weekend anyone who goes to see the movie will be gifted a special memorabilia which is a certificate stating participation in celebration of 100 years of cinema duly signed by all directors.
Apart from this, the film features the whole of film industry in a song titled Apna Bombay Talkies wherein we will see almost all the legends of the film industry. To celebrate this track, around 400 cakes specially designed for the movie will be given to the film fraternity on May 3, on behalf of the directors.
Commenting on the promotions, Rudro, CEO- Viacom 18 says, "When we conceptualized the film, the whole thought was to do something to celebrate the centenary year of Indian Cinema.
Later, we thought of why don t we share this and give a certain kind of memorabilia to the audience who come and watch this film. Now what better option can there be, than something that is autographed by the four of India s best most talented new age director."
Interestingly the film that hits screens today has been receiving a lot of support from the industry folk; here are excerpts of what some of them have to say.
