'Khayal Rakhna' - The A Capella way
The video features artists including Noori, Sara Haider, Ahsan Pervaiz and the Viccaji sisters. Phot
By Abdullah Zafar
Following the Coke Studio, Nescafe Basement, Redbull Soundclash and Pepsi Battle of Bands, Strepsils Stereo, another corporate music platform has hit the Pakistani music industry.
After Coke’s version of the National Anthem failed to impress the people who had high expectations for the latest season of Coke Studio, a ‘new’ version of Alamgir’s ‘Khayal Rakhna’ was released by Strepsils Stereo that has not only received appreciation by the listeners but has hit almost a million views in just two days.
The A Cappella featuring Ali Noor - lead vocalist of ‘Noori’, Ahsan Pervaiz, Rachel Viccaji, Sara Haider and Zoe Viccaji just isn’t the country’s first of its kind but, the bright colored video staying in line with the Independence Day celebrations, shows that the artists have done their homework and presented the sensation in a way it should be.
Formally being introduced in Pakistan for the first time, all sounds in the video are made using the vocal chords. The singers appear in boxes bursting with colours, while making candid facial and body movements as if in a passé themed movie from the 60s.
Zoe Viccaji also features in the song that has been released ahead of August 14. Photo: Screengrab
The song may be a letdown for some in terms of relatibility that it lacks, as the familiar lyrics are the only thing that appeals the theme of patriotism that one expects at this time of the year, but overall, to pay tribute to one of Pakistan s most wonderful songs it sure is a great way.
People desperately are waiting for Strepsils to come up with more A Cappella type of music that other than an exceptional marketing strategy for the throat lozenge company is a great opportunity for rising stars.
