The anonymous feedback app breaking barriers

Dunya News

Literally meaning "honesty" in Arabic, the app has taken the world by storm with 250 million visitors already!

(Web Desk) – As the world remains at the peak of the technological boom, tech giants and individual software developers continue executing ideas to engage and attract people with interactive apps.

‘Sarahah’ is one such app that is taking not only Pakistan, but the world by storm. The app that started trending on app stores of different platforms across the globe is now trending on Twitter too, as people make use of the anonymous messaging app.

Created by Zain al-Abidin, an individual developer from Saudi Arabia, ‘Sarahah’ – the Arabic word for “honesty”, has made it to the top in no time with other huge social networking forums – beating giants like YouTube and Instagram.

While talking to TechCrunch, Zain said that at workplaces people often do not give proper and useful feedback to their bosses due to fear of losing their job. The power dynamics in workplaces revolve around a company’s boss and, often, going against them or giving feedback against the boss’s opinion could cause a person their job.

“There’s an issue in the workplace, people need to communicate frankly to their bosses. Necessity is the mother of invention. One doesn’t need billions to solve a problem when it can be solved with clever thinking”, he further said.

At first, he developed the app for employees. However, due to its popularity, the app was later released to the general public. Now, it is the number one app in almost thirty countries, including USA and France. As of now, the anonymous feedback app has racked up 250 million visitors.

Sharing the idea behind his anonymous feedback app, Zain told Mashable that we live in a society where we are connected with our family and friends. We express our feelings frankly all the time, but there can be social barriers like age or position that prevent us from speaking openly.

"With Sarahah, people are doing what they wanted. They’re breaking these barriers ".