To Calibri or not to Calibri: Social media marketeers cash in on political turmoil
As PM Nawaz Sharif fights a legal battle to save his job, marketeers use the Calibri controversy
(Web Desk) - As the Supreme Court initiates the hearing over the Panama case after the submission of the report by the Joint Investigation Team (JIT) on Monday, the political drama became a source of inspiration for many who took to social networking sites to cash in on the situation.
The JIT found “significant” disparities in Sharif family’s income and actual wealth but the most interesting evidence from the investigation became the butt of many jokes on social media.
According to the JIT report, the documents submitted by the prime minister’s daughter, Maryam Nawaz, were found to be forged. The documents dating back to 2006 were printed in the font ‘Calibri’ which according to the JIT report, was not even developed until the year 2007.
While political rivals and commentators have raised serious concerns over the said ‘forgery’, the revelation managed to gain the status of a running joke on social networking websites, including Facebook and Twitter, where users managed to use the incident to mock the ruling Sharif family.
But the joke has not yet died down. As the case enters in what is being termed as its divisive stage, a new online trend has begun in which companies are milking in on the Calibri incident by pitching their marketing campaigns around it.
A look at various Facebook pages of companies suggest that the trend has only just began.
From eateries to merchandise to online stores, the Calibri marketing campaign fever has spread like wildfire.
