Swedish beauty gum faces criticism

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Swedish beauty gum faces criticism

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The makers of chewing gum are misleading consumers with their claims.

23 June,2011 08:50 pm

The makers of chewing gum are misleading consumers with their claims that the gum promises concentration, stamina and beauty.Swedish consumer and health organizations are criticizing the makers of Vigo gum for its misleading claims. It is confusing that how the ingredients would be able to provide any of the effects they claim. The company says that consumers expecting to improve their looks by chewing the gum wrongly interpreted the products claims. The gum has been reviewed by the European Food Safety Authority.The criticism is based on that claims that by eating this gum a person can look at its best. The company defends itself by stating that they are not saying that consumers will look better but that they will maintain a healthy complexion.