RIM cuts PlayBook prices

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RIM cuts PlayBook prices

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RIM has slashed PlayBook price, to just $299 in the United States

04 January,2012 12:31 pm

RIM, the firm behind the BlackBerry brand, has slashed the price of the PlayBook, its poorly-received iPad rival, to just $299.All three PlayBook models - 16GB, 32GB and 64GB - are now available for the same price on the BlackBerry online store.The latest discount means the 64GB model costs less than half the $699 price RIM asked at launch in April. A fire sale has been expected since RIM wrote down $485m on the value of its PlayBook inventory in December.At the time the firms joint chairman, Mike Laziridis, backed the device despite its disappointing sales.We believe the PlayBook, which will be further enhanced with the upcoming PlayBook OS 2.0 software, is a compelling tablet for consumers that also offers unique security and manageability features for the enterprise, he said.The new software, which will finally allow the PlayBook to receive email without being linked to a BlackBerry smartphone, has been delayed until February.