Twitter courts big time advertisers

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Twitter courts big time advertisers

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Twitter is looking forward to entertain big time advertisers.

14 July,2011 04:46 pm

Twitter is looking forward to entertain big time advertisers and will facilitate them to tailor, automate and publish ads in bulk directly to the social giant.Twitter is planning to launch an application programming interface which will give greater access to the advertising agencies and corporations to deliver their ads on the website. Twitter will roll out the application for a limited number of partners first. The move could provide a boost to Twitters fledgling advertising business by opening the door to large online marketing agencies. It can also rely more on the specialized software tools which would increase the opportunity for advertisers to participate in the marketplace.The move could also pose a risk to Twitter for consumer backlash if it results in a barrage of ads to users of the service. Twitter is seeking to raise $400 million in funding at an $8 billion valuation.