Promoting soft image of Pakistan through film festival

Dunya News

The festival will also help in reviving the dwindling Lollywood industry.

(WebDesk) - Under the supervision of Pakistani Mission in United Nations, second annual film festival kicked off on July 7 in which eight Pakistani films were presented. The festival was held in Asian Center and the films incldued: 7 din muhabbat in, Parchi, Verna, Cake, and others. Pakistani representative in UN Maleeha Lodhi introduced the directors and producers. She also appreciated their efforts.

The response from the Pakistani community was overwhelming. Photo: Screenshots


Sensational Mahira Khan said that the festival would help overseas Pakistani community in better knowing the stories of Pakistani society. Actress Amna Khan was of the view that the festival was no less than a proud moment for Pakistani artists.

Mahira Khan and Amna Khan along with others presented their positive views regarding the festival. Photos: Screenshot


Director of Art and Culture Asia Society opined that cultural diplomacy had gained importance among nations. Pakistan showbiz personalities residing in America stated that the government should take them into confidence so that Pakistani films could reach to millions of Pakistani residing in America. They further stated that the event would help Pakistani films in gaining the same popularity which they get in Pakistan.

Other countries’ ambassadors had also been called for watching movie. In the end, Zeb Bangash entertained the audience through her singing.

Uplifting Lollywood through festivals

Undoubtedly, this festival caused joy especially for the Pakistani society living in America. Furthermore, it would help in reviving the dwindling Lollywood industry, provided that festivals like it are held regularly.