Rohit Sharma named brand ambassador for ICC Men's T20 World Cup 2026
Cricket
Rohit Sharma has been named the ICC Men’s T20 World Cup 2026 ambassador, the first active player to hold the role
MUMBAI (Web Desk) – Indian cricket captain Rohit Sharma has been named the brand ambassador of the ICC Men’s T20 World Cup 2026, which will be co-hosted by India and Sri Lanka.
The announcement was made by ICC chairman Jay Shah during the schedule unveiling event in Mumbai on Tuesday.
It’s my honour to announce that @ImRo45 is the tournament ambassador for the upcoming @T20WorldCup in India & Sri Lanka.
— Jay Shah (@JayShah) November 25, 2025
There can be no better representative for the event than the winning captain of the 2024 T20 World Cup, and a player who has been in all nine editions so far. pic.twitter.com/muWh3mUflj
Rohit Sharma is the first active cricketer to be appointed as an ICC event ambassador. “It’s a huge honour to be an ambassador of an ICC event. I was just told that no active player has ever been announced as an ICC ambassador, so this is a big privilege for me and a great honour as well,” Sharma said.
Sharma, who has completed 18 years in international cricket, reflected on his journey in ICC tournaments. “Winning an ICC trophy is a huge challenge. I’ve seen that personally over the years. I’ve been fortunate to win two recently, and two early in my career. In the middle, there was a long drought, and we couldn’t win an ICC trophy,” he said. He emphasised the joy and pride these victories bring to both the team and the country.
Commenting on the upcoming T20 World Cup, Sharma said: “Now, to sit on the other side and watch the T20 World Cup – having played all the World Cups and not being there – will definitely feel different. But I’m getting used to sitting at home and watching a few games. It’s different, but I’m enjoying it – whether it’s sitting at home or in the stadium watching the women win.”
ICC Men's T20 World Cup 2026: Pakistan to face India in Colombo
The ICC Men’s T20 World Cup 2026 is expected to be one of the most anticipated editions of the tournament, with Sharma set to play a key role in promoting the event globally.
