UAE, Microsoft join hands for green campaign
Business
Electronics retailer has collected 52 tons of e-waste this year
(Web Desk) Sharaf DG, the UAE-based electronics retailer, has collected 52 tons of e-waste this year to commemorate 52 years of the UAE foundation.
Microsoft has collaborated with Sharaf DG for an exclusive CTRL + S in-store and digital campaign.
It focused on encouraging device trade in to help leave a lower environmental impact at the end of product life.
Microsoft seeks to be the leading platform when it comes to combating climate change.
“Microsoft laid out carbon emission goals in 2009. By 2050 we aim to remove all the carbon that we as a company put out there.
So to reach that goal we have to go carbon negative by 2030 — removing more carbon than we’re putting in,” said Thomas Kowollik, Vice President consumer Sales Organisation EMEA at Microsoft.
Sharaf DG has taken a series of steps to reduce its carbon footprint. It has introduced e-receipts, shifted to all premium cloth and paper bags for shopping needs and installed LED lights across its stores that have resulted in 20 per cent energy savings.
In an effort to invite the community to go green, Sharaf DG has built a rewardingly seamless journey for its customers.
It has launched a rewards programme on 4 and 5 Star appliances with instant cash redemptions and utility bill savings.
Its buyback programme incentives customers with a value for their old product and a top up for their new device. This program has been instrumental in gathering more gadgets year on year and helping reduce the growing pressure on our landfills. Over 15,000 laptops, smartphones, televisions, accessories and other tech products have been collected over the years.
Sharaf DG has the largest e-waste collection drive, collecting 162 kilo tonnes over the years. It has also joined hands with GEMS Education and 10 other schools and universities, that have resulted in collection of 13.2 tonnes.
