Jail-based brand helps prisoners with new life

A jail-based brand that includes crispy potato chips, crunchy cookies and formal shirts transform the lives of its inmates and prepare them for a fresh start through vocational training in diverse fields.The idea behind the TJS label was to break the taboos and channel the inmates energy constructively, while building their self-esteem. Herbal products and school desks are also among the many products being manufactured and sold. Tihar Jail complex in New Delhi has taken an initiative through this training and skills acquired through these trainings would help prisoners find employment outside to earn a living with dignity.Products had a turnover of 110 million rupees ($2.45 million) last year, and this year it is expected to rise to 150 million. Authorities have even set up a website to boost sales still further.