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Summary Social media tries to spread the word about the June 1 start of hurricane season.
The Zombie Apocalypse campaign is a social media effort by US Centers for Disease Control and Prevention to spread the word about the June 1 start of hurricane season. It is a lighthearted way to get Americans to read about preparing for hurricanes. It drove so much traffic that it crashed the website. The most traffic on record had been a post that saw around 10,000 visits. The blog said that there are all kinds of emergencies out there that we can prepare for them. If you prepare for the zombie apocalypse, youll be prepared for all hazards. The blog prepares the people about the June 1 start of hurricane season. The website is drawing interest from teens and young adults who otherwise would not have read a federal agencys guidance on the importance of planning an evacuation route.
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