xAI launches 10-second video generation in Grok Imagine
Technology
Elon Musk’s xAI upgrades Grok Imagine, letting users create 10-second AI videos with improved visuals, audio, and smoothness, free on app and web, boosting social media content creation.
NEW YORK (Web Desk) - Elon Musk’s AI company xAI has upgraded its chatbot Grok’s video generation feature, Grok Imagine, allowing users to create 10-second videos with significantly improved visual quality, smoothness, and audio synchronization.
According to the company, the update enables Grok Imagine to produce clearer visuals, finer details, and stronger audio output. The feature will soon be available globally across multiple platforms.
The new update allows users to generate longer video clips directly within the chatbot, eliminating the need for additional tools. The maximum video length has been extended to 10 seconds, up from the previous 5-second limit.
Alongside the duration increase, both video and audio quality have been enhanced. Currently, users cannot manually set the video duration, though the company plans further updates in the future.
— Elon Musk (@elonmusk) January 21, 2026
The tool is currently free through the Grok app and web platforms and is gaining popularity among content creators due to its fast video generation. Early users report it as an effective way to quickly create creative videos for social media.
How to create videos with Grok Imagin:
Users can open the Grok chatbot on X platforms or other xAI-supported platforms, enable the Imagine feature, and enter a detailed text prompt describing the scene, style, and actions. Grok then automatically generates a video up to 10 seconds long. Users can review the output and adjust the prompt for better results. Finally, the video can be downloaded or shared directly, featuring enhanced audio and video quality.
Experts say that this development marks a major milestone in generative video technology and could significantly transform digital content creation in the future.
