Microsoft offers $20 consumer AI subscription to boost business
Technology
The subscription will add a text-drafting, number-crunching AI assistant
DAVOS, Switzerland (Reuters) - Microsoft (MSFT.O) on Monday said consumers and small businesses can buy subscriptions to access more capabilities in its artificial intelligence "Copilot," as it moves to grow sales beyond large enterprises.
After introducing a free AI Copilot for its Bing search engine last year, Microsoft will offer what it calls Copilot Pro to individuals for $20 a month.
The subscription will add a text-drafting, number-crunching AI assistant to Microsoft's widely used applications including Word and Excel, and it will give purchasers access to new tools and AI models such as GPT-4 Turbo.
The company also said it was removing a 300-person minimum requirement to buy the enterprise version of the software, making the security controls and Microsoft Teams upgrade that come with the $30 per-month per-user Copilot available to smaller businesses.
Microsoft now expects virtually all of its business customers to sign up, Corporate Vice President Jared Spataro said in an interview.
"I can't imagine a commercial organisation out there that will not buy at least a seat of Copilot to see what it's all about," he said.
