Online industries that are booming in Australia
Technology
Online industries that are booming in Australia
(Web Desk) – Digital industries have been booming for many years the global digital landscape has changed drastically in the last decade, becoming unrecognizable from what it was before. This move to digital has opened up a lot of room for businesses to make the most of new technologies and expand into new markets.
In Australia, there is currently a major digital skills gap, which was found in a recent report by RMIT Online. For new digital businesses to thrive in the country, it’s thought that an extra 156,000 workers will be needed, especially considering that almost 90% of all jobs now require at least some sort of tech skills. But that fact hasn’t stopped some of the following industries from storming ahead, keep on reading to find out more about them.
Online Casino Games
Although gambling may not be a completely new industry in Australia, there has been a big move in the past few years to online casino games.
Rather than having to visit the local casino to play poker or slot machines, people can play online roulette games in Australia from anywhere – at any time. In fact, Australians have long been put among the biggest gamblers worldwide, with a large proportion of the population gambling for real money every single week.
This has created a very lucrative industry for online casinos to take advantage of the rise in digital and develop engaging games that keep people wanting to play for longer.
Online casinos cover a wide range of games from your classic poker and roulette tables to slot machines and Texas Hold ‘Em. This gives players a variety of choices when it comes to picking what game they want to play, plus they can play at a level that suits them.
With developments in AI, virtual reality, and live dealer games, the online casino industry is only set to grow further in Australia over the next few years.
Online Travel Industry
It used to be common to visit your local travel agents every time you were planning a big trip abroad, but now people prefer the convenience of being able to book everything themselves – it also has proven to be a much more cost-effective option for travelers.
In Australia, the online travel industry has been growing significantly and is mainly ruled by a few key websites like Expedia and Booking.com. This fast growth can be attributed to the rise of mobile and the growth of alternative accommodation options provided by the likes of Airbnb, serviced apartments, and hostels.
Mobile bookings are higher than ever, which simplifies the travel booking process and makes booking trips abroad quicker and easier. Most of the people who are booking their holidays online are aged between 25-34, evenly split between males and females – who are the key group of people demanding more digital solutions to travel.
Similarly, these travelers are looking for more unique experiences, outside of the traditional hotel setup. Being able to stay in someone else’s home through Airbnb or meet other like-minded travelers in a hostel is a very exciting experience for this age group. The more Australian companies that can offer these experiences to their customers, the more we will continue to see this industry grow.
eCommerce
Australia is currently the 11th-largest e-commerce market in the world, with the industry worth billions – and expected to grow considerably more in the coming years. Now that the initial buzz of eCommerce is over and it has become mainstream, Australian brands now have the task of standing out against their competitors and trying to engage a loyal base of customers.
Australians are confident buying things online from their mobiles, especially from sites like Amazon and eBay, but brands need to find new ways to engage with their customers if they want to stay ahead. One promising opportunity for eCommerce lies in new technologies that are revolutionizing several other industries as we speak.
Companies are starting to take advantage of the growth of technology like artificial intelligence (AI). For example, Meta just previewed some of the ways they are incorporating AI into their processes, which normally will lead to plenty of other businesses doing the same. All of these tools can be used by eCommerce brands in creating content, providing enhanced user experiences, and automating customer service.
If companies can harness some of these opportunities and use them to their advantage, they are sure to be able to stay ahead and play their role in the continuing boom of eCommerce.
The bottom line
Australia is becoming a digital powerhouse with many new industries currently booming – particularly eCommerce, online casino games, and online travel. With the rise in new technologies and expanding opportunities, we think these industries will look very different in a couple of years and we’re excited to see how they grow.
