Twitch scraps ad changes after streamers leave platform
Technology
The proposed changes would have substantially reduced the ways streamers generate income on Twitch
(BBC) - Twitch is scrapping its own new advertising rules, following a backlash that saw streamers leave the platform.
The Amazon-owned livestreaming service had said it would restrict the size and type of ads used by streamers who create content on Twitch.
This would have substantially reduced the ways in which streamers generate income on the platform.
Twitch has abandoned this policy, after several creators threatened to boycott the platform and some moved elsewhere.
But not all of the new rules have been reversed, some streamers say, despite Twitch's statement.
In a tweet viewed 13.4 million times, it called the new rules "bad for you and bad for Twitch".
"Sponsorships are critical to streamers' growth and ability to earn income," it said. "We will not prevent your ability to enter into direct relationships with sponsors - you will continue to own and control your sponsorship business.
"We want to work with our community to create the best experience on Twitch - and to do that we need to be clear about what we're doing and why we're doing it. We appreciate your feedback and help in making this change."
It comes a day after Twitch apologised for "confusion" over the new rules and promised to rewrite them.
