Netflix unveils strategies for preventing password sharing
Technology
Ready to roll them out starting today in Canada, New Zealand, Portugal, Spain, video streaming giant
(Reuters) - Netflix unveiled strategies for preventing password sharing for accounts on its streaming service including the establishment of a main location and the payment of a few dollars for each additional user.
The video streaming giant claimed that users could now simply control who has access to their account, move their profile to a new account and still effortlessly watch Netflix on their own devices or log into a new TV. It is believed that 100 million people worldwide use a shared account.
As a result over the past year the company has been investigating various approaches to address this issue in Latin America. Now that they are ready the company said in a blogpost, "We're ready to roll them out more broadly in coming months starting today in Canada, New Zealand, Portugal and Spain."
For an additional C$7.99 per month per person in Canada, NZD$7.99 in New Zealand, 3.99 euros in Portugal and 5.99 euros in Spain, the Netflix standard or premium plan subscribers can add an extra member sub-account for up to two persons, the firm said.
Due to fierce competition from competitors the firm experienced a drop in subscribers in the first half of 2022 which led it to more seriously consider password sharing and provide an ad-supported plan.
