In-focus

Expensive Twitter subscriptions will be ad-free, Musk

Expensive Twitter subscriptions will be ad-free, Musk

Technology

Advertising too huge and too frequent, measures would be made to solve problems, says Twitter owner

(Reuters) - Elon Musk, the owner of Twitter, said on Twitter on Saturday that adverts will not be included in a more expensive membership to the social media site.

The billionaire said that Twitter s advertising are too huge and too frequent and that in the upcoming weeks measures would be made to solve these problems.

Nearly 90% of Twitter s income comes from the sale of digital adverts and Musk recently blamed a huge loss in revenue on rights groups who persuaded companies to suspend their Twitter advertising.

Musk stated that Twitter would provide a higher tier with no adverts by 2023 and that the Basic blue tick will have half as many advertisements as it currently has.