Political advertisements to be allowed on Twitter again
Technology
We believe political message reach should be earned, not bought, Jack Dorsey tweets
(Reuters) - In an apparent reversal of its 2019 global prohibition on political ads, Elon Musk-owned Twitter Inc. has said that it will allow more sorts of political advertisements on the social media site.
In a tweet, the firm said that it will ease its ban on "cause-based commercials" in the United States and that going ahead it would harmonize its advertising guidelines.
2019 saw Twitter outlaw political advertising following harsh criticism directed at it and other social media platforms like Facebook for permitting the spread of false information about elections. Additionally it prohibited commercials for social purposes.
"We believe political message reach should be earned, not bought," tweeted Jack Dorsey, Twitter s then-chief executive.
