Facebook denies removing Apple page's blue tick
Facebook denies removing Apple page's blue tick
(Web Desk) - Facebook and Apple have been at odds with each other over app permission issues and how it hampers Facebook’s business. Facebook argues that Apple will affect the business of many, even launching a full page advertisement.
It was recently reported that as a continuation of this feud, Facebook unverified Apple’s page on its website.
As per Facebook, the page was never verified since the admins never initiated the verification process. It is worth adding that other pages like Apple TV, Apple Store and Apple Music show the verified tick. The company’s main page too has a verified tick on Instagram, a platform owned by Facebook.
The privacy war between the two erupted a week ago. The main topic of discussion is the changes Apple made in iOS 14.4 for iPhones. The OS version is supposed to go live next year and would require iPhone users to give permission so that apps can track them for advertising purposes.
Facebook, for now, tracks users between apps. As per them, it helps them connect small businesses to customers and show personalised ads. Apple introducing granular permission would hamper this as Facebook thinks most users will deny the permission to track them between apps.
Tim Cook, Apple’s CEO also tweeted ‘We believe users should have the choice over the data that is being collected about them and how it’s used. Facebook can continue to track users across apps and websites as before, App Tracking Transparency in iOS 14 will just require that they ask for your permission first.’
However, Cook did not mention about Apple’s own personalised ad platform, which won’t require taking permission from users. ‘Apple is behaving anti-competitively by using their control of the App Store to benefit their bottom line at the expense of creators and small businesses. Full stop,’ Facebook Vice President for Ads and Business Products Dan Levy said recently.
