Summary Welsh building society the Principality has worked with the WRU since 1969
LONDON (AFP) - Cardiff s Millennium Stadium, home of the Welsh rugby team, will be known as the Principality Stadium from January 2016 after a 10-year sponsorship deal was announced on Tuesday.
Opened in June 1999 ahead of that year s rugby World Cup, the 74,500-seater arena is owned by a subsidiary of the Welsh Rugby Union (WRU) and has also hosted major football matches and pop concerts.
Welsh building society the Principality has worked with the WRU since 1969 and is currently the title sponsor of Welsh rugby s top division.
"The stadium is an iconic landmark in Wales," said WRU chairman Gareth Davies. "The partnership with Principality will help the grass roots of the game."
The stadium will host eight matches, including two quarter-finals, at the forthcoming rugby World Cup and is also due to host the 2017 Champions League football final.
The name change will take effect in time for next year s Six Nations, with Wales due to play their first game there against Scotland on February 13.
