FIFA considers scrapping 3-D coverage of World Cup

FIFA considers scrapping 3-D coverage of World Cup
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Summary FIFA is considering scrapping 3-D broadcasts of the next World Cup.

 

RIO DE JANEIRO (AP) - FIFA is considering scrapping 3-D broadcasts of the next World Cup, describing ESPN s decision to abandon the format as another setback for the technology.

 

The sports network said earlier this week that there weren t enough viewers in the United States to make 3-D broadcasts worth the investment, and ESPN s dedicated channel will close by the end of the year.

 

"We know that the technology has had a few setbacks in recent days, if you refer to some of the statements by (ESPN)," Niclas Ericson, FIFA s director of television, said Wednesday at a briefing during the Confederations Cup.

 

"It s clear when a big sports broadcaster like ESPN makes an announcement like that it creates a lot of extra tension (for the technology)," Ericson added.

 

The 2010 World Cup in South Africa was the first to be broadcast in 3-D, with 25 of the 64 matches screened in the format fueled, by what FIFA described at the time, as "rapidly growing consumer interest."

 

But demand for 3-D television sets doesn t appear to have taken off globally. Only an estimated 6 percent of TVs in the U.S. can show 3-D programming, according to the latest statistics.

 

FIFA has sent questionnaires to rights holders to assess their interest in 3-D coverage for its showpiece tournament in Brazil next year.

 

"We are still reviewing whether we should do 3-D for the 2014 FIFA World Cup, the number of matches," Ericson said.

 

Ericson said there is interest from "several broadcasters" to retain 3-D feeds but he added that FIFA is still "reviewing the cost of it."

 

The cost and inconvenience for consumers appears to have limited the appeal of 3-D televisions.

 

Viewers must wear so-called active shutter glasses, which are battery-powered and work by stopping the image to each eye alternately at a high rate.

 

"Whether this (limited appeal for 3-D) is temporary and this will come back in a few years in a new way we don t know," Ericson said.

 

"We are spending most of our efforts (on high definition coverage) and that s most important for us," he added.
 

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