UCP hosts CNN Academy's five-day training programme on storytelling

UCP hosts CNN Academy's five-day training programme on storytelling
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Summary Held from October 12 to 16, the programme brought CNN Academy’s newsroom simulation to Pakistan for the first time

LAHORE (Dunya News) - The University of Central Punjab (UCP) hosted a five-day training course and newsroom simulation titled “Storytelling in the Age of AI,” organized by CNN Academy to equip participants with practical journalism skills in an evolving media landscape.

Held from October 12 to 16, the programme brought CNN Academy’s newsroom simulation to Pakistan for the first time.

Participants gained hands-on experience in every stage of news production, from gathering and preparing stories to verifying information and publishing news reports.

During the training, participants practiced updating stories in response to breaking developments, presenting news from different perspectives, and verifying sources.

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They also took part in simulated press conferences and interviews, questioning individuals playing the roles of government officials, spokespersons, and eyewitnesses.

The training also focused on fact-checking rumors, images, and information circulating on social media before incorporating them into news reports.

Special emphasis was placed on identifying and countering misinformation, highlighting the importance of accuracy and verification in modern journalism.

At the conclusion of the programme, a winning team and a runner-up team were selected from among the participants.

The report produced by the winning team will be published on the CNN Academy website.

CNN Academy conducts journalism trainings in several countries around the world, including the United States, Japan, Hong Kong, Malaysia, the United Arab Emirates, Ireland, Iraq, and Peru.

The programme is widely regarded internationally as an important platform for promoting professional journalism standards.

The training programme at the University of Central Punjab was highly appreciated by participants, who described the introduction of professional journalism practices in Pakistan at this level, in collaboration with a global media organization like CNN, as a welcome development.

Participants said the programme would help them adapt to the demands of modern journalism and build an international professional profile.

They added that the training provided valuable insights into contemporary newsroom structures and emerging reporting techniques in the age of artificial intelligence (AI).

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