The brand was launched at an intimate gathering of close family and friends.

Karachi (Online): Actor, activist and fashion icon and now entrepreneur, Ayesha Omar has launched her skincare line under the name ‘Ayesha O Beauty’.

According to details, product range is all natural and inspired by naturopathy as a healing force has natural and organic ingredients. The products have been created according to what Ayesha wanted, after a great deal of research and testing, and are being manufactured by Hemani - a trusted name in natural and herbal products.

At the launch, Ayesha said that since childhood, she has been drawn to nature. While she is no stranger to the bounties of natural ingredients, it was her mother’s autoimmune skin disease and its subsequent healing through naturopathy that opened her eyes towards the wonders of nature-based lifestyle.

The brand was launched at an intimate gathering of close family and friends.