Born This Way sells 800,000 copies

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Born This Way sells 800,000 copies

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Lady Gaga's Born This Way sells 800-850,000 units in the opening week.

26 May,2011 08:04 pm

Universal Music Group is officially projecting first-week sales of Lady Gagas Born This Way in the range of 800-850,000 units, and less-official projections are even higher. Shipments reached 2.1 million units. Even before any songs from the album apart from its title track had been released, anticipation was building among industry distribution, sales and retail executives that the album could be the first since Taylor Swifts Speak Now to reach the million-unit-debut-week milestone. The promotion played a big role in the upward trend of sales projections this week. Sales projections for Born This Way have been a rollercoaster -- those projections even changed this week, climbing by a couple hundred thousand copies. Universal Music Group executives had been more cautious in their sales projection for Born This Way, because female pop singers rarely have first-week album sales on that scale.High demand for a special 99-cent download of the album caused the servers of online retailer to crash.