Battle of the Bands: Auj earns music album contract, lifetime royalties winning season 4
Auj won Rs5 million, an album contract and lifetime royalties of the original songs they performed.
LAHORE (Dunya News) – After a two month long music battle between different bands in the Pepsi Battle of the Bands season 4, Auj were crowned as the winner beating rival band Aarish in the finale on August 23.
Co-host Hina Altaf after an eternity of anticipation announced that Auj took Rs5 million, an album contract and lifetime royalties of the original songs they performed during the course of the season four.
Aarish, the ever-competitive runner-up, proved to be a more than worthy opponent for Auj. For their incredible journey and effort and talent, they took home Rs2.5 million and an album contract.
According to the OyeYeah, during the episode, after entire Pakistan had voted to make their favorite band be crowned the Pepsi throne, our finalists stepped foot in the battlefield one last time to entertain the crowd on the grand blue stage. But before that, the grand finale held a ton of other surprise performances for the audience.
Moving forward, families of Aarish band members, recounted their childhood anecdotes. The band members, then, also traced through their whole journey going back to Pepsi Battle of the Bands season two, and performed for the last time this season on the stage. Their original ‘Pukaar’ earned them their last standing ovation of the season and Aarish went out with a bang.
After establishing a theatrical tradition on Pepsi Battle of the Bands with ‘Mein’ last year, Meesha Shafi returned to follow up on it with a performance of ‘Leela’. The word ‘Leela’, as Shafi explained, comes from Sanskrit and the poetry revolves around a conversation between a girl and the moon. Staying true to the poetic essence of the verses, the performance was as dreamy as they come with Shafi’s costume right out of a Sanjay Leela Bhansali film.
Then, Auj band members’ families talked about their stories and struggles and Auj’s incredible rise. The finalist band then performed their original called ‘Aansu’ as the last performance of this season, which again earned them a standing ovation.
Now, of course, it couldn’t be Pepsi Battle of the Bands finale without having Fawad Khan perform. And that’s what he did, bringing his old EP gang back including Xulfi. They performed a song called ‘”Uth Jaag” which narrated a conversation an individual and time itself. Perhaps the best way to describe the performance would be ‘timeless’.
Speaking of timeless, the veterans of the industry, the timeless duo of Bilal Maqsood and Faisal Kapadia, Strings performed a new original called ‘Hum Aaye’ in what was the episode last performance. And was a way to end the season.
The hosts called on stage the marketing director of PepsiCo Saad Munawar to share a few words and award the trophy to the winner. He spoke of the need to produce original music in Pakistan and how Pepsi is serving that purpose.
With Auj being crowned the Pepsi Battle of the Bands season four winner, they join a prestigious lineup of previous crown-bearers in Aaroh, Kashmir, and Bayaan.
