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Summary The O Music Awards were aired on Facebook, MTV websites and mobile applications.
The webcast effectively took place in a digital realm ad the winners accepted awards remotely in taped video whereas performances were piped from other locations. The winners were chosen by fan voting, which was tallied in real time ahead of the awards.Viewers were given a few options in their perspective, including watching the main show. If the mission was to create social media buzz, the O Music Awards didn’t appear to succeed on a large scale in real time.
