PLBW 2018: HSY stages powerful grand finale with 'Zmarei' collection
With Zmarei, HSY paid tribute to the powerful, modern woman of today.
LAHORE (Dunya News) - Pakistan’s iconic couturier HSY staged the powerful grand finale of the 8th edition of PFDC L’Oréal Paris Bridal Week 2018 with the brand’s new A/W Bridal couture collection titled “Zmarei” or ’lioness’ in Pashto.
With ‘Zmarei’, HSY paid tribute to the powerful, modern woman of today; the new, the fearless and dynamic generation of strong women. The collection also celebrated the beauty of diversity in all women. For ‘Zmarei’ and under the aegis of the HSY Mentorship Programme (HMP) HSY collaborated with 35 young creative professionals across universities, colleges and those freelancing with each person assessed and mentored by Hassan Sheheryar Yasin.
These individuals come from varied background, embracing what the collection itself stands for: the beauty in diversity.
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PHOTOGRAPHER: FAISAL FAROOQUI
A collection based in making bridal couture more accessible and affordable, the ‘Zmarei’collection channeled swirling hemlines, gold edgings, delicate paisley motifs with detailed design.
It projects silhouettes of flowing organza, draped watercolor silks, structured raw silk and rich velvet textures. All motifs and accessories for the collection were all made in Pakistan by Team HSY using local materials and artisans.
Earlier, the final day of PLBW18 started with grouped bridal showcases featuring Tabya Khan, Ahmad Sultan, Mehroze Saboor and IVY Couture. This was followed by evening bridal showcases featuring a solo show by Faraz Manan, a grouped bridal showcase featuring Nickie Nina, Hira Ali Studios as sponsored by the PFDC and Republic by Omar Farooq.
This year at PLBW18, the PFDC welcomed a mix of established and contemporary designers within an enlarged scope of the bridal platform introduced last year, following two distinct set of shows.
To this end, the PFDC presented a set of collections in the evening segment from a diversity of mainstream luxury bridal ateliers. In the early evening, the PFDC brought to fashion week bridal and trousseau shows from popular, commercially acclaimed brands.
