Updated on
Summary The movie earned $ 375 million because of aggressively stoked interest on social network sites.
The success with which The Hunger Games film harnessed social networks, en route to becoming 2012s biggest blockbuster, underscores a growing threat to billions of dollars in movie-advertising revenue on which broadcasters rely.The futuristic movie about children fighting to the death has scared up more than $375 million at the US box office since it opened in March, in part because Lions Gate aggressively stoked interest on social network sites like Facebook and Twitter.
