Veena Ka Vivah cancelled after channel shutdown

Entertainment

Veena Ka Vivah cancelled after channel shutdown

Close

Imagine TV was unable to achieve the ratings consistency needed to sustain the business.

14 April,2012 01:17 pm

The sudden shutdown of Hindi entertainment channel Imagine TV on Thursday has sent production houses, artists and employees in a state of shock.“Imagine TV has not performed and grown as per expectations ... overall the channel was unable to achieve the ratings consistency needed to sustain the business and support continued investment. As a result, Turner made the carefully considered decision to cease operations of the channel,” Siddharth Jain, Managing Director- South Asia, Turner International India, said in a statement. Thereafter, the channel remained unavailable for comment on how they plan to compensate for the show-makers’ losses worth crores.While some of the primetime shows on the channel included Chandragupta Maurya, Sawaare Sabke Sapne - Preeto and Mi Aaji Aur Saheb, it’s the much-hyped swayamvar of Pakistani actor Veena Malik — Veena Ka Vivaah — that has received the biggest blow even before it began. Veena’s manager Satish says, “Veena is currently in the UK. Though the channel did not inform us about its closure, Veena knows about it now, and she’s very upset.”The makers of other shows are as shattered. “A lot of money is stuck now. The channel has assured that they’ll pay us for our losses, but it’ll take time for us to get over the shock,” says Shyamashis Bhattacharya of Shakuntalam Telefilms, producers of Me Aaji Aur Saheb.Noor of Creative Eye Productions, makers of Sawaare Sabke Sapne - Preeto, says, “It’s so disturbing. The channel should have given us at least a month’s notice.”