Yen devaluation makes Japan more attractive American tourists
Business
Weakened currency compared to the US dollar makes entire travel experience more affordable
Demand booming since the end of pandemic across the Asia-Pacific, drawing in travellers from China and North America
Foreign investments in the Japanese hotel industry see a sharp spike
Airlines are increasing seat capacity between the two countries
WASHINGTON (Reuters) – American tourists headed for Japan have surged this year, lured by a slump in the value of the yen, which is also driving a massive jump in foreign investor interest in the country's lodgings market.
The number of Americans arriving in Japan by air crossed more than 900,000 in the first five months of 2024, climbing 17.4 per cent year-over-year and vaulting 35.5pc from 2019 before the pandemic, the International Trade Administration data showed.
While pent-up travel demand since the end of the pandemic has also contributed, the Japanese currency's recent plunge to a 38-year low to the US dollar has been a key factor, as it boosts the spending power of American tourists.
Since the end of the pandemic, demand has been booming across the Asia-Pacific, drawing in travellers from China, as well as long-haul visitors from North America with more Americans opting to travel internationally.
"The weakened yen compared to the US dollar makes the entire travel experience more affordable for American tourists," said Tim Hentschel, CEO of travel bookings platform HotelPlanner.
Foreign investments in the Japanese hotel industry have also seen a sharp spike.
Cross-border investments in the industry came in at $1.38 billion in the first half of this year, up 19.2pc from the same period of 2023, and 176.3pc compared to the first half of 2019, according to MSCI data.
Read more: Weak yen boosts tourist wallets in Japan, per head spending up 52pc when compared to 2019
Several US-based hotels such as Marriott, Hilton, Hyatt and Choice have been expanding their footprint in Japan by partnering with local real estate and hospitality companies.
"When someone who doesn't know much about Japan visits the country for the first time, they might be more inclined to book with a familiar name," said Wanping Aw, a travel agent in Tokyo.
Short-term rentals giant Airbnb reported a 130pc increase in nights booked by American guests in Japan in 2023 from a year earlier.
Airlines are also moving in tandem with this trend, adding more seats between the US and Japan.
Carriers scheduled about 1.5 million seats between the two countries in June, July and August, a 9pc increase from a year earlier, according to data in May from online travel agency Hopper.
United Airlines, Delta Air Lines and American Airlines Group have increased scheduled seat capacity between the US and Japan for the summer by 19pc, 10pc and 7pc, respectively, Hopper data showed.
