(Web Desk) - A Chinese social media influencer lost 150,000 followers after her beauty filter unexpectedly disappeared during a live stream, a brief four-second video of which went viral worldwide within hours.
The influencer was interacting with her audience in real-time when the filter on her face suddenly turned off, surprising viewers. As the beauty filter disappeared her real beauty did not appeal her followers, causing a sudden dip in her fan following.
The short clip capturing the moment quickly circulated on social media platforms globally, sparking widespread discussion.
Live streaming with real-time engagement has become a popular trend in China, where influencers respond to fan comments and questions during broadcasts. The phenomenon is also increasingly popular with audiences around the world, highlighting the growing influence of interactive social media content.